Lead Management System - why needed for an organization?

June 6, 2019

No matter how big or small a business is, leads are the lifeblood of the business. Leads are potential customers who show interest in your solution but have not made a purchase yet. A new business has a handful of leads, as it starts to grow lead increases and it becomes difficult to handle all the leads at a time. That is where lead management solution comes.

What is lead management?

Lead management is one such process that captures leads, track their activities and behaviour and qualifies and engages with them along with impacting sales directly by integrating sales and through marketing automation.

Why a business needs lead management?

When an organization implements lead management, it works as a centralized process to manage lead information, scores leads, sales CRM, maintain communication, etc. The lead management software performs the given functions:

Lead Capturing

Business gets their leads from both online and offline sources such as emails, social media, webinars, paid ads, trade shows etc. Lead management system captures leads from both online and offline sources.

Lead Distribution

Here leads are automatically assigned to the right person at real time. It not only does auto lead distribution but also sends timely follow-up alert so that the sales team work efficiently.

Lead nurturing

Here the system automatically classifies and personalize leads and sends them automated SMS or emails. It educates them about your prospects and tries to convert it into a deal.

Marketing Automation

Marketing automation makes easier segmentation of your audience with different filters and you can track and manage it from a single dashboard. Along with this it also has a mobile CRM app, email/SMS alerts and easy integration.

Benefits of lead management

If you want to increase your sales through lead management to the next level, at Digilead we have customized and secure lead management software that would help you to achieve higher sales.